Behavioural Design
Making change easy to start. Making that change stick.
The brutal fact is around 70% of change efforts fail. Change is tough. Lagging measures of success like shareholder value may take years of the sustained change to indicate a successful transition in results.
However, if we focus on the process, doing what we can within our control, and measuring that success, the change can be more successful. You will stick to it, which will eventually lead to the overall results your organisations need.
The quicker you create change and make it stick, the better. Our goal is to form new ways of working into habits, so they become automatic, reducing the effort needed to adopt them.
We have designed our system and its implementation using proven methods from the worlds brightest thought leaders on behavioural change. Charles Duhigg, B J Fogg and James Clear.
The theory is simple. To make a behavioural change, you need motivation, ability and some prompt or trigger. (B J Fogg, B=MAP)